There are two ways artists can run a project on PledgeMusic.
Target projects have a specific goal amount they are trying to reach. Usually, this will be because the artist needs at least that amount to complete the project. Target projects need to reach their funding goal to be successful—but they can always go over!
Non-target projects have no specific goal. Often, these are pre-orders for things that are already going to be made. Pledging on a non-target project gets you all of the benefits and exclusive access to the project.